About us

Born in Tenerife and shaped by the streets of the UK and the Netherlands, our brand is rooted in a journey of resilience, culture, and constant movement. Coming from a humble family, we’ve experienced the struggle of striving for a better life, learning that growth comes from adapting, moving forward, and never settling. Each move—whether from country to country or from one challenge to the next—has shaped our mindset: to always seek new opportunities, push boundaries, and reinvent ourselves.

Fashion became our way of expressing this journey. It’s not just about what we wear, but about staying in motion—always looking ahead, always evolving. Our designs reflect this restless energy, blending the raw spirit of the streets with the boldness and creativity of those who are never afraid to move forward.

This brand is for those who, like us, know that life is about the journey. It’s for the dreamers, the hustlers, and the ones who carry their roots while continually searching for what’s next. we are a reflection of those who know that staying still isn’t an option—because growth comes from being on the move, always striving for something greater.